EREDE, Italian for heir, is a word that the birth of the house that will inherit property and continues the work of a predecessor.With a definite article, is the brainchild of Yu Chan, under the influence of her mother when growing up, and her love for simplicity but yet classic, glamour and sparkly fun.

Established in 2022, the brand is a hedonist mindset based on the combination of Chinese culture and Italian classic tailoring: we aimed to design and make classic yet modern bespoke items to meet the sustainable lifestyle nowadays and timeless through generations.   

The over-sized suit is a must to show women empower, a loose but strong image shirt meets formal and casual, and a fancy dress embracing a woman's body with feathers and embellishment is a timepiece to be collected and passed down to the next generation and still chic to wear. Call it a modern classic. Erede clothing is thought for women who are strong, spirited and individual. Women who play with seduction and sophistication, who are all about living large, and enjoying it in whichever way possible.

Erede is a Personality, not only style.